Taking a trip down South and reflecting on his humble origins, E-40 is in top form in “Straight Out The Dirt,” his latest single, firing off internal rhymes and coining new slang phrases at will: “One foot on the strineets, one hand on the bible/I pray for my frenemies, pray for my rivals/Got trademarks and entities, licenses, businesses/No female tendencies, n*ggas is bitches.” Recruiting JPZ for the auto-tuned hook, E-40 gets formidable help from Memphis rap icon Yo Gotti, with his menacing rasp, and Louisiana rising star NBA YoungBoy, who was still five years away from birth when E-40 made his 1994 debut in the Billboard 200. Three decades into his career as one of the most prolific and respected emcees in Hip-Hop history, E-40is stronger, wittier, and more relevant than ever. “The Bay Area’s ambassador E-40 is one of those rare veterans in hip-hop that gets better with time.” – Complex E-40 works harder and more joyfully at making great rap music than you or I have ever worked on anything” – Pitchfork
The Bay Area rap forefather is a human exclamation point, a superhero whose power is remaining helplessly in love with his work. “Whoever you are, and whatever your low-grade malaise, E-40 is here to banish it. “E-40 is a national treasure” – Stereogum by JPZ) The Hip-Hop Legend Flashes His Trademark Wordplay on His Latest Single, Premiered Saturday on The Pharmacy, Dr. Single: E-40 – “Straight Out The Dirt” ft.
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